Getting Viral

When it comes to the opportunities available to you for a successful "viral" or word of mouth campaign, the list is theoretically limitless. In reality, when you start adding costs, what really drives people, and existing communication methods into the mix, that list begins to become much shorter very quickly.   The key is to find ways to be heard, to rise above all the background noise already in place out there, and to get people to trust you and be interested enough to take some action to help further your campaign.   A successful viral marketing campaign accomplishes these...

  Understanding People   It's a simple fact that no matter how hard you try, you can't please of all the people all of the time. But if you are smart, you can implement policies and use techniques that will help you, and any employees you have, to please most of the people most of time. This skill will translate to good word of mouth and customer experiences that will allow your viral marketing campaigns to be successful.   WHY PLEASE YOUR CUSTOMERS?   Some people will ask why they should try so hard to please every customer. Why not...

So you've decided to build your own viral marketing campaign. Good for you! Viral marketing is a fantastic, cost-effective way to bring loads of traffic to your site and hoards of customers through your virtual doors. But there's a trick. Seeding – which in viral terms is just another word for promotion.   We're going to take a look at some of the best promotional methods to give your viral campaign the kick in the pants it needs to turn it into a stampede.   Your own list is the very best place to start. After all, these people already...

Viral marketing has become a respectable and most importantly, very effective means of marketing among businesses worldwide – that’s if it is done correctly and respectfully.   Correctly and respectfully? What does that mean? It means not abusing the system. It means using viral marketing tactics to spread the word about your business, your product and your service without offending others or being self-serving.   But, viral marketing is inherently self-serving, isn’t it? Well, yes and no. To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give...

So you've decided to build your own viral marketing campaign. Good for you! Viral marketing is a fantastic, cost-effective way to bring loads of traffic to your site and hoards of customers through your virtual doors. But there's a trick. Seeding – which in viral terms is just another word for promotion.   We're going to take a look at some of the best promotional methods to give your viral campaign the kick in the pants it needs to turn it into a stampede.   Your own list is the very best place to start. After all, these people already...