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Getting Viral

What Viral Marketing Adds To The Mix

The concept of marketing is simple enough. Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services.   Viral marketing adds to that mix promoting your product or service in a manner that catches current and prospective buyers up in the promotion process, allowing them to become part of your marketing engine, with your promotion being exciting or entertaining enough to drive them to actively participate in getting your message across to still more prospects.   For any...

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Why Viral Marketing Works

Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form.   Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer.   Online business...

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