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Relationship Building Copy

Relationship marketing puts the "CUSTOM" back in customer. You would think this would be logical, but this approach seems to be a radical idea in many marketing circles these days. One of the best ways to start building relationships with your customers is in the sales copy writing style you use in the e-mails that you send to them.

 

The focus last few years has appeared instead to be on attracting customers rather than servicing well and supporting them so you keep them. Another name for this is offensive marketing. It's time to changes and get back to customer oriented marketing.  

 

If you want to keep your customers, you will do the service and support, because the bottom line is making you money. And to keep your customers and provide service and support, you need to be able to write good copy. Good copy is what lands your customer in the first place. It is what keeps your customer long term as well – along with the good support and service that is.

 

Relationship marketing evolved from direct response marketing in the 1960’s. In the 1980's it became a system that emphasizes the building of long term (relationship) customers rather than relying on just single transactions. This marketing philosophy is called your customers "life cycle". Meaning, you offer a range of products/services, as people actually need them. And to do that, you need to write good copy, among other things.

 

 

Learn More About Copywriting Starters...

https://www.richplr.com/products/copywriting-starters-plr-ebooks

 



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