Getting affiliate links is the easy part. Having a place to host them—now that's a little more involved. Having a place to host them where people will convert to buyers—that's even more work. You need to create a place where people can find you, where they'll want to come for information or assistance, and where they'll leave only to go complete the sale (even though they may not realize they are 'leaving'). Nevertheless, it can be done. But before you do anything, you need to structure a game plan. You need to write the plan that gives you all the potential for selling that you need.
But first, your plan
We won't go into detail about how and where to get an actual website—that's information you can find out easily enough and quite possibly already have. We'll throw out a couple of names like GoDaddy and HostGator, but also know that there are numerous hosts and website building templates ranging from the freebie that came with your ISP to being your own host. The only point you need to know is that anyone can build a workable, attractive website; and even if it's not the best looking on the block, if it's built so that traffic can come, they will.
What we want to focus on more is the structure of your website and/or websites. First off, we'll talk about the individual sites themselves.
If you will be promoting more than one product—and to make money the way the Big Dogs do you will need to—each related group of products should have their own dedicated site; out of that group, you will focus on your one most promising product most of the time. This site doesn't need to be huge, it can be just a few pages in total—say between ten and twenty, depending on the number of products you'll be selling; but it does need to incorporate all the elements that will gain you attention from the search engines, and thereby from visitors and buyers (targeted buyers with a need!).
Eventually you will want to build a master website that directs to each of your smaller, product-focused websites. This will be the website you use to "clean-up" the rest of the traffic generated by the keywords you haven't targeted—those generalities that aren't necessarily on the verge of buying anything. But that can come later. First, build the sites that will sell and start making money sooner.
So initially, your plan will look something like this:
- Target markets and keywords
- Choose specific affiliate products
- Build a website around a specific group of products
- Build more product-grouped websites for each affiliation
- Create a master website that captures traffic, then links traffic to smaller product-specific websites
Let's try to put this into perspective and give you a real-world example.
Okay; let's suppose that you are selling fitness-related products—a variety of sorts from body-building supplements to fifteen minute workout routines. The buyers who are looking for muscle-building supplements and powders could probably care less about your crunch-time workout videos. And you don't look like much of a reliable authority by just slapping up one ad next to the other. So you break down each of those product types into groups, and market five or six or so together on one website dedicated to each. So instead of having a catch-all website with fitness products, you have two dedicated websites that specifically serve the needs of the visitors ready to buy. You have
- A 10-20 page website selling body-building supplements, and
- A 10-20 page website selling workout videos for the too-busy-to-exercise crowd
Each site gives your buyers what they need—not what the other needs. After those sites are established and doing their thing, you can go back to that model of the fitness-products store, and create sections and virtual "aisles" that point to these smaller dedicated sites.
Now here we need to clarify a bit. This structure is one of the number-one things that Big Dog affiliates do, and small players do not.
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